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Beyond the 80/20 Principle: The Science of Success from Game Theory to the Tipping Point
Millions of highly effective people around the world have read Richard Koch’s global bestseller THE 80/20 PRINCIPLE and enjoyed a serious advantage in the pursuit of success. Now, BEYOND THE 80/20 PRINCIPLE takes you even further.
Including the 80/20 Principle itself – the radical power law that helps you achieve more by doing less – BEYOND THE 80/20 PRINCIPLE reveals 92 more universal scientific principles and laws that will help you achieve personal success in an increasingly challenging business environment.
From natural selection to genes and memes, BEYOND THE 80/20 PRINCIPLE demonstrates, in theory and in practice, what science can teach you about business and success. It
* Evolution by Natural Selection
* Business Genes
* Gause’s Laws
* Evolutionary Psychology
* Newton’s Laws
* Relativity
* Quantum Mechanics
* Chaos
* Complexity
* The Tipping Point
* Increasing Returns
* Unintended Consequences‘Richard Koch delivers some sharp cross-disciplinary comparisons and knows his onions on both sides of the business/science fence… Koch’s feet are firmly on the ground’ THE SUNDAY TIMES – Business Book of the Week
‘Cogently, entertainingly and often controversially, [Koch] draws parallels between the natural universe and the modern business world. Persevere with Koch’s often elegant thought processes and you will look at your business quite differently’ ENTERPRISE₨ 1,120.00 -
Big Billion Startup: The Untold Flipkart Story
MIHIR DALAL
Investigative journalist Mihir Dalal recounts the astounding story of how the Bansals built Flipkart into a multi-billion-dollar powerhouse in the span of a few years and made internet entrepreneurship a desirable occupation. But it is also a story of big money, power and hubris, as both business and interpersonal complexities weakened the founders’ control over their creation and forced them to sell out to a retailer whose dominance they had once dreamt of emulating. Flipkart’s auction involved some of the corporate world’s biggest names, from Jeff Bezos, Satya Nadella, Sundar Pichai to Masayoshi Son and Doug McMillon, an ironic testimony to the strength of what the Bansals had forged.
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Big Panda and Tiny Dragon (Big Panda & Tiny Dragon #1)
A thought-provoking journey of companionship, courage, tenderness, and tea.
Big Panda and Tiny Dragon embark on a journey through the seasons of the year together. They get lost, as many of us do. But while lost, they discover many beautiful sights they’d never have found had they gone the right way. Told through a series of beautiful drawings and quiet, sometimes silly, conversations, the panda and the dragon explore the thoughts and emotions, hardships and happiness that connect us all. In nature, they learn how to live in the moment, how to be at peace with uncertainty, and how to find the strength to overcome life’s obstacles together.
Inspired by Buddhist philosophy and spirituality, British author and artist James Norbury created the adventures of Big Panda and Tiny Dragon to share ideas that have helped him through difficult times. The book’s series of vignettes can be read cover to cover or dipped into whenever inspiration is needed. James hopes the book’s words and images will inspire others to pause, enjoy the stillness, and look at life in a positive new way.
₨ 1,440.00 -
Blink: The Power of Thinking Without Thinking
Blink: The Power of Thinking without thinking is Malcolm Gladwell’s second book. It presents in popular science format research from psychology and behavioral economics on the adaptive unconscious: mental processes that work rapidly and automatically from relatively little information. It considers both the strengths of the adaptive unconscious, for example in expert judgment, and its pitfalls, such as stereotypes.
“The author describes the main subject of his book as “”thin-slicing””: our ability to use limited information from a very narrow period of experience to conclude. This idea suggests that spontaneous decisions are often as good as—or even better than—carefully planned and considered ones. To reinforce his ideas, Gladwell draws from a wide range of examples from science and medicine (including malpractice suits), sales and advertising, gambling, speed dating (and predicting divorce), tennis, military war games, and the movies and popular music. Gladwell also uses many examples of regular people’s experiences with “”thin-slicing,”” including our instinctive ability to mind-read, which is how we can get to know a person’s emotions just by looking at his or her face.Gladwell explains how an expert’s ability to “”thin slice”” can be corrupted by their likes and dislikes, prejudices, and stereotypes (even unconscious ones). Two particular forms of unconscious bias Gladwell discusses are implicit association tests and psychological priming.
Gladwell also mentions that sometimes having too much information can interfere with the accuracy of a judgment, or a doctor’s diagnosis. In what Gladwell contends is an age of information overload, he finds that experts often make better decisions with snap judgments than they do with volumes of analysis. This is commonly called “”Analysis paralysis.”” The challenge is to sift through and focus on only the most critical information. The other information may be irrelevant and confusing. Collecting more information, in most cases, may reinforce our judgment but does not help make it more accurate. Gladwell explains that better judgments can be executed from simplicity and frugality of information. If the big picture is clear enough to decide, then decide from this without using a magnifying glass.”
₨ 800.00 -
Born A Crime: Stories from a South African Childhood
by Trevor Noah
The memoir of one man’s coming-of-age, set during the twilight of apartheid and the tumultuous days of freedom that followed.
Trevor Noah’s unlikely path from apartheid South Africa to the desk of The Daily Show began with a criminal act: his birth. Trevor was born to a white Swiss father and a black Xhosa mother at a time when such a union was punishable by five years in prison.₨ 800.00 -
Case studies in marketing: The Indian context
Case studies in marketing focusing on the Indian context reveal a dynamic landscape shaped by diverse demographics, rapid digital adoption, and unique cultural nuances. One such study explores how multinational corporations localize their strategies to resonate with India’s culturally rich and diverse population. For instance, companies like Coca-Cola and Pepsi have tailored their marketing campaigns to align with regional festivals and cultural sentiments, thereby enhancing brand affinity and market penetration.
Another compelling case study delves into the role of digital marketing in India’s burgeoning e-commerce sector. Companies like Flipkart and Amazon have pioneered innovative digital strategies, leveraging social media platforms and mobile technology to reach a vast consumer base. This adaptation highlights the transformative impact of digitalization on consumer behavior and brand engagement in the Indian market.
Furthermore, case studies also spotlight the challenges and opportunities presented by India’s growing middle class. As disposable incomes rise, there is a shift in consumer preferences towards premium products and personalized experiences. Brands like Titan and Tanishq have successfully capitalized on this trend by offering aspirational products backed by effective marketing strategies. These studies underscore the importance of understanding local dynamics and consumer behavior in crafting successful marketing campaigns tailored to the Indian market.
₨ 144.00₨ 240.00Case studies in marketing: The Indian context
₨ 144.00₨ 240.00 -
Celebrating Life: 6 Steps to the Complete Blossoming of Your Consciousness
RISHI NITYAPRAGYA
The universe has bestowed limitless and infinite powers to the human consciousness. Along with being effective and successful in our personal and professional spheres, the purpose of human life is to ensure the blossoming of our consciousness. In Celebrating Life, Rishi Nityapragya offers the secret to being the best self you can be. This book will give you an in-depth understanding of and the practical techniques to experiencing transformative changes from negative to neutral, and from neutral to positive, by identifying negative emotions and being free of them. It will also help you learn to experience and relish the beautiful flavours of life, like enthusiasm, love, compassion and truth, whenever and wherever you want.
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Closer to Love: How to Attract the Right Relationships and Deepen Your Connections
Beloved spiritual teacher Vex King follows up his international bestseller Good Vibes, Good Life with this essential guide to building meaningful, mindful, and loving relationships. It is nearly impossible to build healthy, sustainable bonds with others without first having a good relationship with yourself. To get along with others, we often alter our habits or subsume our unique personalities. By trying to transform or suppress our true selves, we erode our self-worth and self-knowledge. We begin to lose sight of who we really are and what we truly want. When are self-understanding and self-confidence are damaged, it ultimately hurts our relationships. Humans are social animals.In this wise and transformative book, Vex King helps us find and sustain the connections we want with ourselves and others. Good relationships begin with loving ourselves and recognizing our own desires and needs. This self-discovery allows our best selves to radiate with confidence and to attract and choose partners — romantic and platonic — who are truly compatible. When we feel comfortable in our own skin, we are able to give and receive love without being blocked by the destructive emotions and past trauma that previously held us back and prevented us from forming fulfilling and lasting relationships. Filled with Vex King’s profound wisdom, thoughtful self-practices, and easy-to adopt-habit builders, this guide opens you up to the love you deserve and shows you how to bring it into your life.₨ 960.00 -
Connect The Dots: The Art and Science of Creating Good Luck
What if being lucky was a skill that you could master and share with other people?
Modern life is full of chance encounters, changing plans, delayed journeys, human errors and other mishaps. So, what if we use such unpredictability to our advantage?Dr Christian Busch has spent a decade exploring how, if acted upon, unexpected encounters can enhance our worldview, expand our social circles and create new professional opportunities. In this book, Christian reveals the secrets behind the hidden force that rules the universe: serendipity.
The Serendipity Mindset is a revolutionary, well-researched exploration of a well-researched and essential life skill that we can all develop in a few simple steps. By learning to identify, act on and share serendipity, we can use uncertainty as a pathway to more joyful, purposeful and successful lives. From couples who first interacted during chance encounters to businesspeople who invented multi-million ideas after a best-laid plan misfired, Christian has studied hundreds of subjects who improved their lives by learning to see opportunities in the unexpected.
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Creative Capitalism: A Conversation with Bill Gates, Warren Buffett, and Other Economic Leaders
Bill Gates is more than the world’s most successful capitalist; he’s also the world’s biggest philanthropist.
Gates has approached philanthropy the same way he revolutionized computer software: with a fierce ambition to change the rules of the game. That’s why at the 2008 annual meeting of the World Economic Forum in Davos, Switzerland, Gates advocated a creative capitalism in which big corporations, the distinguishing feature of the modern global economy, integrate doing good into their way of doing business.
This controversial new idea is discussed and debated by the more than forty contributors to this book, among them three Nobel laureates and two former U.S. cabinet secretaries. Edited by author and columnist Michael Kinsley, Creative Capitalism started as a first-of-its-kind online conversation that brought together some of the world’s best minds to engage Gates’s challenge. From Warren Buffett, who seconds Gates’s analysis, to Lawrence Summers, who worries about the consequences of multiple corporate objectives, the essays cover a broad spectrum of opinion. Judge Richard Posner dismisses Gates’s proposal as trumped-up charity that will sap the strengths of the profit-maximizing corporation, while journalist Martin Wolf maintains that the maximization of profit is far from universally accepted, and rightly so. Chicago Nobel laureate Gary Becker wonders whether altruistic companies can survive in a competitive economy, while Columbia Nobel laureate Edmund Phelps argues that a little altruism might be the right prescription for a variety of market imperfections.
Creative Capitalism is not just a book for philanthropists. It’s a book that challenges the conventional wisdom about our economic system, a road map for the new global economy that is emerging as capitalism adapts itself once again to a changing world.
₨ 960.00 -
David and Goliath: Underdogs, Misfits and the Art of Battling Giants
by Malcolm Gladwell
A feel-good extravaganza, nourishing both heart and mind … What unites the stories are the twin ideas that an advantage can sometimes be a disadvantage and that a disadvantage can sometimes be an advantage.
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Designing Your Work Life: How to Thrive and Change and Find Happiness at Work
by Bill Burnett, Dave Evans
From the authors of the #1 New York Times best seller Designing Your Life (“Life has questions. They have answers” –The NYT)–a job-changing, outlook-changing, life-changing book that shows us how to transform our work lives and create a dream job that is meaningful without necessarily changing the job we have.
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Dhani Buba rw Garib Buba
ROBERT T. KIYOSAKI
Rich Dad Poor Dad is a 1997 book written by Robert Kiyosaki and Sharon Lechter.
₨ 350.00Dhani Buba rw Garib Buba
₨ 350.00 -
Dhani Haruko Panch Niyam
SUDHIR DIXIT
The book describes the same rules followed by rich individuals because of their own labor and not by inheritance or by accident. The book not only gives you the idea of ??examining your own weaknesses, but also inspires you to apply those rules.
₨ 350.00Dhani Haruko Panch Niyam
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Don’T Lose Your Mind, Lose Your Weight
RUJUTA DIWEKAR
This is a diet book from Kareena Kapoor’s dietician, the country’s top fitness guru – with a foreword by Kareena Kapoor herself! Want to know how Kareena Kapoor managed to achieve the perfect figure? Let Rujuta Diwekar tell you how.
₨ 400.00 -
DotCom Secrets: The Underground Playbook for Growing Your Company Online
If you are currently struggling with getting traffic to your website, or converting that traffic when it shows up, you may think you’ve got a traffic or conversion problem. In Russell Brunson’s experience, after working with thousands of businesses, he has found that’s rarely the case.
Low traffic and weak conversion numbers are just symptoms of a much greater problem, a problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news). DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business.
₨ 1,120.00 -
Doughnut Economics: Seven Ways to Think Like a 21st-Century Economist
Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the environment system is broken. But can it be fixed?
In Doughnut Economics, Oxford academic Kate Raworth identifies the seven critical ways in which mainstream economics has led us astray – from selling us the myth of ‘rational economic man’ to obsessing over growth at all costs – and offers instead an alternative roadmap for bringing humanity into a sweet spot that meets the needs of all within the means of the planet. Ambitious, radical and thoughtful, she offers a new, cutting-edge economic model fit for the challenges of the 21st century.
₨ 960.00 -
Economics of Small Things
Why are all the good mangoes exported from India? Why should we pay our house help more? Why do we hesitate to reach out for that last piece of cake in a gathering? Are more choices really better? Why do many of us offer a prayer but are reluctant to wear a seatbelt while driving? Are Indians hardwired to get grumpy at a peer’s success? What’s common between a box of cereal and your résumé?
Can economics answer all these questions and more? According to Dr Sudipta Sarangi, the answer is yes.
In The Economics of Small Things, Sarangi using a range of everyday objects and common experiences like bringing about lasting societal change through Facebook to historically momentous episodes like the shutting down of telegram services in India offers crisp, easy-to-understand lessons in economics. The book studies the development of familiar cultural practices from India and around the world and links the regular to the esoteric and explains everything from Game Theory to the Cobra Effect without depending on graphs or equations-a modern-day miracle!
₨ 560.00Economics of Small Things
₨ 560.00 -
Everything Is F*cked: A Book About Hope
MARK MANSON
hat’s going on? If anyone can put a name to our current malaise and help fix it, it’s Mark Manson. In 2016, Manson published The Subtle Art of Not Giving A F*ck, a book that brilliantly gave shape to the ever-present, low-level hum of anxiety that permeates modern living. He showed us that technology had made it too easy to care about the wrong things, that our culture had convinced us that the world owed us something when it didn’t—and worst of all, that our modern and maddening urge to always find happiness only served to make us unhappier. Instead, the “subtle art” of that title turned out to be a bold challenge: to choose your struggle; to narrow and focus and find the pain you want to sustain
₨ 800.00