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Benjamin Graham on Value Investing: Lessons from the Dean of Wall Street
“No intelligent investor should fail to read and understand the works of Benjamin Graham. This fine book provides a bird’s-eye view of his investment perspectives; it is also a compelling biography of his remarkable life.”—John Bogle, chairman and founder, Vanguard Group
An accesssible guide to the philosphy and ideas of “the father of value investing”, Benjamin Grahm.
The late Benjamin Graham built a fortune following his own Invest in low-priced, solidly run companies with good dividends. Diversify with a wide variety of stocks and bonds. Defend your shareholders’ rights. Be patient and think for yourself. In an era when manipulators controlled the market, Graham taught himself and others the value of reliable information about a company’s past and present performance.
Times and the market have changed but his advice still holds true for today’s investors. In Benjamin Graham on Value Investing , Janet Lowe provides an incisive introduction to Graham’s investment ideas, as well as captivating portrait of the man himself. All types of investors will learn the insights of a financial genius, almost as though Graham himself were alive and preaching his gospel.
₨ 1,120.00 -
Case studies in marketing: The Indian context
Case studies in marketing focusing on the Indian context reveal a dynamic landscape shaped by diverse demographics, rapid digital adoption, and unique cultural nuances. One such study explores how multinational corporations localize their strategies to resonate with India’s culturally rich and diverse population. For instance, companies like Coca-Cola and Pepsi have tailored their marketing campaigns to align with regional festivals and cultural sentiments, thereby enhancing brand affinity and market penetration.
Another compelling case study delves into the role of digital marketing in India’s burgeoning e-commerce sector. Companies like Flipkart and Amazon have pioneered innovative digital strategies, leveraging social media platforms and mobile technology to reach a vast consumer base. This adaptation highlights the transformative impact of digitalization on consumer behavior and brand engagement in the Indian market.
Furthermore, case studies also spotlight the challenges and opportunities presented by India’s growing middle class. As disposable incomes rise, there is a shift in consumer preferences towards premium products and personalized experiences. Brands like Titan and Tanishq have successfully capitalized on this trend by offering aspirational products backed by effective marketing strategies. These studies underscore the importance of understanding local dynamics and consumer behavior in crafting successful marketing campaigns tailored to the Indian market.
₨ 144.00₨ 240.00Case studies in marketing: The Indian context
₨ 144.00₨ 240.00 -
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
Your new business went online yesterday and you’ve got a marketing budget of zero. How are you supposed to create a movement around your product? how can you get to your first thousand – or million – customers? starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you’ve certainly used the billion dollar brands built by it: hotmail, airbnb, facebook, dropbox, amongst many others.
Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They ‘hack’ their company’s growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially.
In this e-special, bestselling author Ryan Holiday shows how the marketing game has changed forever. He explains the growth hacker mindset and provides a new set of rules—critical information whether you’re an aspiring marketer, an entrepreneur, or a Fortune 500 senior executive.
₨ 640.00