• Case studies in marketing: The Indian context

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    Case studies in marketing focusing on the Indian context reveal a dynamic landscape shaped by diverse demographics, rapid digital adoption, and unique cultural nuances. One such study explores how multinational corporations localize their strategies to resonate with India’s culturally rich and diverse population. For instance, companies like Coca-Cola and Pepsi have tailored their marketing campaigns to align with regional festivals and cultural sentiments, thereby enhancing brand affinity and market penetration.

     

    Another compelling case study delves into the role of digital marketing in India’s burgeoning e-commerce sector. Companies like Flipkart and Amazon have pioneered innovative digital strategies, leveraging social media platforms and mobile technology to reach a vast consumer base. This adaptation highlights the transformative impact of digitalization on consumer behavior and brand engagement in the Indian market.

     

    Furthermore, case studies also spotlight the challenges and opportunities presented by India’s growing middle class. As disposable incomes rise, there is a shift in consumer preferences towards premium products and personalized experiences. Brands like Titan and Tanishq have successfully capitalized on this trend by offering aspirational products backed by effective marketing strategies. These studies underscore the importance of understanding local dynamics and consumer behavior in crafting successful marketing campaigns tailored to the Indian market.

     144.00 240.00
  • Lean In: Women, Work, and the Will to Lead

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    Sheryl Sandberg’s Lean In is a massive cultural phenomenon and its title has become an instant catchphrase for empowering women. The book soared to the top of bestseller lists internationally, igniting global conversations about women and ambition. Sandberg packed theatres, dominated opinion pages, appeared on every major television show and on the cover of Time magazine, and sparked ferocious debate about women and leadership. Ask most women whether they have the right to equality at work and the answer will be a resounding yes, but ask the same women whether they’d feel confident asking for a raise, a promotion, or equal pay, and some reticence creeps in.

     

    The statistics, although an improvement on previous decades, are certainly not in women’s favour – of 197 heads of state, only twenty-two are women. Women hold just 20 percent of seats in parliaments globally, and in the world of big business, a meagre eighteen of the Fortune 500 CEOs are women. In Lean In, Sheryl Sandberg – Facebook COO and one of Fortune magazine’s Most Powerful Women in Business – draws on her own experience of working in some of the world’s most successful businesses and looks at what women can do to help themselves, and make the small changes in their life that can effect change on a more universal scale.

  • The CEO Next Door

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    Everything you thought you knew about becoming a CEO is wrong. You must graduate from an elite college or business school. In fact, only 7 percent of the CEOs of today’s companies went to a top school–and 8 percent didn’t graduate from college at all. Never put a foot wrong. In fact, people who have become CEOs have on average had five to seven career setbacks on their way to the top.

     

    Drawing on the biggest dataset of CEOs in the world — in-depth analysis of 2,600 leaders, drawn from a database of 17,000 CEOs, as well as 13,000 hours of interviews — The CEO Next Door is crammed full of myth-busting and counter-intuitive insights in what it really takes to get ahead. Discover the way actual CEOs of top companies think and behave, and the kind of traits to develop if you want to make your ambitions a reality and take your career right to the top.

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    The CEO Next Door

     1,120.00
  • Insane Mode

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    Hamish McKenzie tells how a Silicon Valley start-up’s wild dream came true. Tesla is a car company that stood up against not only the might of the government-backed Detroit car manufacturers but also the massive power of Big Oil and its benefactors, the infamous Koch brothers. 

     

    The award-winning Tesla Model 3, a premium mass-market electric car that went on sale in 2018, has reconfigured the popular perception of Tesla and continues to transform the public’s relationship with motor vehicles–much like Ford’s Model T did nearly a century ago. At the same time, company CEO Elon Musk courts controversy and spars with critics through his Twitter account, just as Tesla’s ever-increasing debt teeters on junk bond status….

     

    As McKenzie’s rigorously reported aacount shows, Tesla has triggered frenzied competition from newcomers and traditional automakers alike, but it retainss an edge because of its expansive infrastructure and the stupendous battery factory it built in the Nevada desert. The popularity of electric cars is growing around the world, especially in China, and McKenzie interviews little-known titans who have the money and the market access to power a global electric car revolution quickly and decisively.



    “Insane Mode” started off as a feature on the dual-motor Tesla Model S which gave the car Ferrari-like acceleration, but it’s also the perfect description of the operating scyle of a company that has sworn it won’t rest until every car on the road is electric. Here is a story about the very best kind of American ingenuity and its history-making potential. Buckle up!

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    Insane Mode

     1,280.00
  • The Art of War

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    Twenty-Five Hundred years ago, Sun Tzu wrote this classic book of military strategy based on Chinese warfare and military thought. Since that time, all levels of military have used the teaching on Sun Tzu to warfare and civilization have adapted these teachings for use in politics, business and everyday life. The Art of War is a book which should be used to gain advantage of opponents in the boardroom and battlefield alike.
    Hence, it still resonates with readers. In this book, Sun Tzu explains when and how to engage opponents in order to overcome difficult situations; elucidates how to succeed by motivating soldiers and leveraging tactical advantages; And highlights the importance of discipline in leadership. In short, he sheds light on how to win the battle of wits. This translation is most faithful to the original and explains Sun Tzu’s percept’s in easy-to-understand language. Lauded by leaders from all walks of life, The Art of War is an useful treatise for negotiating not just the challenges in the military arena, but in every aspect of life.
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    The Art of War

     350.00
  • The Art of Thinking Clearly

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    In engaging prose and with practical examples and anecdotes, an eye-opening look at human reasoning and essential reading for anyone with important decisions to make.

    Have you ever:
    • Invested time in something that, with hindsight, just wasn’t worth it?
    • Overpayed in an Ebay auction?
    • Continued doing something you knew was bad for you?
    • Sold stocks too late, or too early?
    • Taken credit for success, but blamed failure on external circumstances?
    • Backed the wrong horse?

    These are examples of cognitive biases, simple errors we all make in our day-to-day thinking. But by knowing what they are and how to spot them, we can avoid them and make better choices-whether dealing with a personal problem or a business negotiation; trying to save money or make money; working out what we do or don’t want in life: and how best to get it.

    Simple, clear and always surprising, this indispensable book will change the way you think and transform your decision-making-work, at home, every day. It reveals, in 99 short chapters, the most common errors of judgment, and how to avoid them.

  • Influence: The Psychology of Persuasion

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    nfluence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

     

    You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

  • Trump: The Art of the Deal

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    Trump reveals the business secrets that have made him America’s foremost deal maker!

     
    “I like thinking big. I always have. To me it’s very simple: If you’re going to be thinking anyway, you might as well think big.”—Donald J. Trump

     
    Here is Trump in action—how he runs his business and how he runs his life—as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and changes the face of the New York City skyline. But even a maverick plays by rules, and Trump has formulated eleven guidelines for success. He isolates the common elements in his greatest deals; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker’s art. And throughout, Trump talks—really talks—about how he does it. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur and an unprecedented education in the practice of deal-making. It’s the most streetwise business book there is—and the ultimate read for anyone interested in achieving money and success, and knowing the man behind the spotlight.

  • The 8th Habit: From Effectiveness to Greatness

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    In “The 8th Habit: From Effectiveness to Greatness,” Stephen R. Covey builds on his earlier work, “The 7 Habits of Highly Effective People,” by introducing the concept of finding one’s “voice.” Covey defines “voice” as the unique personal significance we all possess, which aligns talent, passion, need, and conscience. He argues that discovering and expressing this voice is essential for personal and professional fulfillment, transcending mere effectiveness to achieve greatness.

     

    Covey emphasizes that in the modern, interconnected world, traditional management approaches are no longer sufficient. Instead, he advocates for a new mindset focused on leadership that inspires individuals to find and utilize their own voices. This involves fostering a culture of trust, collaboration, and empowerment, where leaders serve as mentors and coaches, enabling others to realize their potential.

     

    The book is rich with practical tools and frameworks, such as the Whole-Person Paradigm, which recognizes the physical, mental, emotional, and spiritual dimensions of human beings. Covey also introduces the concept of the Four Disciplines of Execution, aimed at achieving organizational goals through clarity, focus, engagement, and accountability. Through real-life examples and actionable advice, Covey provides a comprehensive guide for individuals and leaders striving to move from effectiveness to greatness in their personal and professional lives.

  • The 7 Habits Highly Effective People

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    Internationally renowned leadership authority and bestselling author Stephen R. Covey presents a personal hands-on companion to the landmark The 7 Habits of Highly Effective People , which has become a touchstone for individuals, families, and businesses around the world. The overwhelming success of Stephen R. Covey’s principle-centered philosophy is a testament to the millions who have benefited from his lessons, and now, with The 7 Habits of Highly Effective People Personal Workbook , they can further explore and understand this tried-and-true approach. With the same clarity and assurance Covey’s fans have come to appreciate, this individualized workbook teaches readers to fully internalize the 7 Habits through private and thought-provoking exercises, whether they are already familiar with the principles or not

  • The 4-Hour Work Week

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    Forget the old concept of retirement and the rest of the deferred-life plan – there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, this book is the blueprint.

     

    This step-by step guide to luxury lifestyle design teaches:

     

    * How Tim went from $40,000 dollars per year and 80 hours per week to $40,000 per MONTH and 4 hours per week
    * How to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want
    * How blue-chip escape artists travel the world without quitting their jobs
    * How to eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist
    * How to trade a long-haul career for short work bursts and frequent ‘mini-retirements’.

     

    This new updated and expanded edition includes:

     

    More than 50 practical tips and case studies from readers (including families) who have doubled their income, overcome common sticking points, and reinvented themselves using the original book as a starting point
    * Real-world templates you can copy for eliminating email, negotiating with bosses and clients, or getting a private chef for less than £5 a meal
    * How lifestyle design principles can be suited to unpredictable economic times
    * The latest tools and tricks, as well as high-tech shortcuts, for living like a diplomat or millionaire without being either.

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    The 4-Hour Work Week

     1,120.00
  • I am Malala

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    The Girl Who Stood Up for Education and was Shot by the Taliban.



    The highly anticipated memoir of Malala Yousafzai, the schoolgirl from Pakistan’s Swat region who stood up to the Taliban.



    ‘I come from a country that was created at midnight. When I almost died it was just after midday. We’d finished for the day and I was on the open-back truck we use as a school bus. There were no windows, just thick plastic sheeting that flapped at the sides and a postage stamp of open sky at the back through which I caught a glimpse of a kite wheeling up and down. It was pink, my favourite colour.’



    In 2009 Malala Yousafzai began writing an anonymous blog for BBC Urdu about life in the Swat Valley as the Taliban gained control, at times banning girls from attending school. When her identity was discovered, Malala began to appear in Pakistani and international media, campaigning for education for all. On 9 October 2012, Malala was shot at point-blank range by a member of the Taliban on the way home from school. Remarkably, she survived. In April 2013, Time magazine named her one of the 100 Most Influential People in the World.



    I Am Malala tells the inspiring story of a schoolgirl who was determined not to be intimidated by extremists, and faced the Taliban with immense courage. Malala speaks of her continuing campaign for every girl’s right to an education, shining a light into the lives of those children who cannot attend school. This is just the beginning…

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    I am Malala

     640.00
  • Smooth Ride to Venture Capital : How to Get VC Funding for Your Business

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    Have you got a great business idea but not enough money to translate into a reality? Have you got a small ongoing venture that can grow truly big if only you had the money? Is your venture at too early a stage such that banks won’t fund you? In all such cases, you can grow your venture, create immense wealth and realise all your entrepreneurial dreams by using venture capital to fund your business.

     

    This is first comprehensive handbook of venture capital funding for Indian entrepreneurs. It deals with the whole gamut of issues related to the complex, multi-dimensional subject of venture capital in a simple and engaging manner. Using first person narrative, it explains lucidly all the concepts and intricacies of the venture capital raising process and guides the entrepreneur step-by-step, revealing the secrets of success at every stage of the process:

     

    How is venture capital different from other sources of financing?
    How does the VC make money by investing in my business?
    How should I create my business plan to present to the VC?
    How will the VC value my business?
    How should I negotiate with the VC?
    How can I protect my interests once a VC funds my business?
    What legal agreements will I have to sign with the VC?
    How and when will the VC exit from my business? Would I have to pay him to do so?

     

    This authoritative handbook is a must for ambitious entrepreneurs, business managers, management consultants, business advisers and finance professionals alike. Read more about the book and free download of content from the book.

  • How to enjoy your life and your job

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    Uncover your hidden assets—you can fill each day with excitement and a sense of satisfaction!

     

    Even if you love your work, you probably have days when almost nothing goes right. Bestselling author Dale Carnegie shows you how to make every day more exciting and rewarding—how you can get more done, and have more fun doing it. Dale Carnegie’s time-tested advice will help you

     

    -Make other people feel important—and do it sincerely
    -Avoid unnecessary tension—save your energy for important duties
    -Get people to say yes—immediately
    -Turn routine tasks into stimulating opportunities
    -Spot a sure-fire way of making enemies—and avoid it
    -Smile in the face of criticism—you’ve done your very best!

     

    How to Enjoy Your Life and Your Job will help you create a new approach to life and people and discover talents you never knew you had. Dale Carnegie can help you get the most out of yourself—all the time. Start developing your innate strengths and abilities—start enriching your life today!

  • How to Develop Self-Confidence and Influence People by Pubilc Speaking

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    Dale Carnegie shows you how to:

     

    Develop poise Gain self-confidence Improve your memory Make your meaning clear Begin and end a talk Interest and charm your audience Improve your diction Win and argument without making enemies.

     

    How to Develop Self-Confidence and Influence People by Public Speaking also offers hundreds of practical and valuable tips on influencing the important people in your life: your friends, your customers, your business associates, your employers.

     

    The information in this book has been tested and used successfully by more than one million students in the world-famous Dale Carnegie Course in Effective Speaking and Human Relations.

  • Himalayan Lust

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    Every year,a group of Isha (Foundation) meditators sets out on a tour of the HImalayas.Accompanying them on this journey is Sadhguru Jaggi Vasudev – a spiritual master considered by many to be one of the foremost living sages on the planet. This is a book for those who stayed behind.It is a chance to make piligrimage on the page,travelling through the unpredictable but fascinating terrain of the Master’s words.Amalgamating discourses and conversations from several yatras,it is a blend of the specific and the timeless. This book is not just about the Himalayas.And yet,the book would never have happened without the Himalayas.The mountains play a vital role in the text,alternatively as context and catalyst,mood and metaphor.

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    Himalayan Lust

     480.00
  • Guns, Germs, and Steel

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    Diamond has written a book of remarkable scope … one of the most important and readable works on the human past published in recent years.”

     

    Winner of the Pulitzer Prize and a national bestseller: the global account of the rise of civilization that is also a stunning refutation of ideas of human development based on race.

     

    In this “artful, informative, and delightful” (William H. McNeill, New York Review of Books) book, Jared Diamond convincingly argues that geographical and environmental factors shaped the modern world. Societies that had a head start in food production advanced beyond the hunter-gatherer stage, and then developed writing, technology, government, and organized religion—as well as nasty germs and potent weapons of war—and adventured on sea and land to conquer and decimate preliterate cultures. A major advance in our understanding of human societies, Guns, Germs, and Steel chronicles the way that the modern world came to be and stunningly dismantles racially based theories of human history.

  • Grit: Why Passion and Resilience are the Secrets to Success

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    In this must-read book for anyone striving to succeed, pioneering psychologist Angela Duckworth shows parents, educators, students, and business people both seasoned and new that the secret to outstanding achievement is not talent but a focused persistence called grit.

     

    Why do some people succeed and others fail? Sharing new insights from her landmark research on grit, Angela Duckworth explains why talent is hardly a guarantor of success. Rather, other factors can be even more crucial such as identifying our passions and following through on our commitments.

     

    Drawing on her own powerful story as the daughter of a scientist who frequently bemoaned her lack of smarts, Duckworth describes her winding path through teaching, business consulting, and neuroscience, which led to the hypothesis that what really drives success is not genius, but a special blend of passion and long-term perseverance. As a professor at the University of Pennsylvania, Duckworth created her own character lab and set out to test her theory.

     

    Here, she takes readers into the field to visit teachers working in some of the toughest schools, cadets struggling through their first days at West Point, and young finalists in the National Spelling Bee. She also mines fascinating insights from history and shows what can be gleaned from modern experiments in peak performance. Finally, she shares what she’s learned from interviewing dozens of high achievers; from JP Morgan CEO Jamie Dimon to the cartoon editor of The New Yorker to Seattle Seahawks Coach Pete Carroll.

     

    Winningly personal, insightful, and even life-changing, Grit is a book about what goes through your head when you fall down, and how that not talent or luck makes all the difference.

  • Great at Work: How Top Performers Do Less, Work Better, and Achieve More

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    Why do some people perform better at work than others? This deceptively simple question continues to confound professionals in all sectors of the workforce. Now, after a unique, five-year study of more than 5,000 managers and employees, Morten Hansen reveals the answers in his “Seven Work Smarter Practices” that can be applied by anyone looking to maximize their time and performance.

     

    Each of Hansen’s seven practices is highlighted by inspiring stories from individuals in his comprehensive study. You’ll meet a high school principal who engineered a dramatic turnaround of his failing high school; a rural Indian farmer determined to establish a better way of life for women in his village; and a sushi chef, whose simple preparation has led to his restaurant (tucked away under a Tokyo subway station underpass) being awarded the maximum of three Michelin stars. Hansen also explains how the way Alfred Hitchcock filmed Psycho and the 1911 race to become the first explorer to reach the South Pole both illustrate the use of his seven practices (even before they were identified).

     

    Each chapter contains questions and key insights to allow you to assess your own performance and figure out your work strengths, as well as your weaknesses. Once you understand your individual style, there are mini-quizzes, questionnaires, and clear tips to assist you focus on a strategy to become a more productive worker. Extensive, accessible, and friendly, Great at Work will help you achieve more by working less, backed by unprecedented statistical analysis.

  • Good Vibes, Good Life: How Self-Love Is the Key to Unlocking Your Greatness

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    How can you learn to truly love yourself? How can you transform negative emotions into positive ones? Is it possible to find lasting happiness?

     

    In this book, Instagram guru Vex King answers all of these questions and more. Vex overcame adversity to become a source of hope for thousands of young people, and now draws from his personal experience and his intuitive wisdom to inspire you to:

     

    *  practice self-care, overcome toxic energy and prioritize your wellbeing
    *  cultivate positive lifestyle habits, including mindfulness and meditation
    *  change your beliefs to invite great opportunities into your life
    *  manifest your goals using tried-and-tested techniques
    *  overcome fear and flow with the Universe
    *  find your higher purpose and become a shining light for others

     

    With this book, Vex will show you that when you change the way you think, feel, speak and act, you begin to change the world.

  • The Go-Giver: A Little Story About a Powerful Business Idea

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    The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. And so one day, desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees simply as the Chairman.

     

    Over the next week, Pindar introduces Joe to a series of “go-givers:” a restaurateur, a CEO, a financial adviser, a real estate broker, and the “Connector,” who brought them all together. Pindar’s friends share with Joe the Five Laws of Stratospheric Success and teach him how to open himself up to the power of giving.

     

    Joe learns that changing his focus from getting to giving—putting others’ interests first and continually adding value to their lives—ultimately leads to unexpected returns.

     

    Imparted with wit and grace, The Go-Giver is a heartwarming and inspiring tale that brings new relevance to the old proverb “Give and you shall receive.”

  • Girlboss

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    #GIRLBOSS proves that being successful isn’t about where you went to college or how popular you were in high school. It’s about trusting your instincts and following your gut; knowing which rules to follow and which to break; when to button up and when to let your freak flag fly.’

     

    In the New York Times bestseller that the Washington Post called “Lean In for misfits,” Sophia Amoruso shares how she went from dumpster diving to founding one of the fastest-growing retailers in the world Sophia Amoruso spent her teens hitchhiking, committing petty theft, and scrounging in dumpsters for leftover bagels. By age twenty-two she had dropped out of school, and was broke, directionless, and checking IDs in the lobby of an art school—a job she’d taken for the health insurance. It was in that lobby that Sophia decided to start selling vintage clothes on eBay. Flash forward ten years to today, and she’s the founder and executive chairman of Nasty Gal, a $250-million-plus fashion retailer with more than four hundred employees. Sophia was never a typical CEO, or a typical anything, and she’s written #GIRLBOSS for other girls like her: outsiders (and insiders) seeking a unique path to success, even when that path is windy as all hell and lined with naysayers.

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    Girlboss

     800.00
  • Girl wash your Face

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    Founder of the lifestyle website TheChicSite.com and CEO of her own media company, Chic Media, Rachel Hollis has created an online fan base of hundreds of thousands of fans by sharing tips for living a better life while fearlessly revealing the messiness of her own. Now comes her highly anticipated first book featuring her signature combination of honesty, humor, and direct, no-nonsense advice.


    Each chapter of Girl, Wash Your Face begins with a specific lie Hollis once believed that left her feeling overwhelmed, unworthy, or ready to give up. As a working mother, a former foster parent, and a woman who has dealt with insecurities about her body and relationships, she speaks with the insight and kindness of a BFF, helping women unpack the limiting mind-sets that destroy their self-confidence and keep them from moving forward.


    From her temporary obsession with marrying Matt Damon to a daydream involving hypnotic iguanas to her son’s request that she buy a necklace to “be like the other moms,” Hollis holds nothing back. With unflinching faith and tenacity, Hollis spurs other women to live with passion and hustle and to awaken their slumbering goals.

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    Girl wash your Face

     800.00
  • For One More Day

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    Every family is a ghost story…”

     

    Mitch Albom mesmerized readers around the world with his number one New York Times bestsellers, The Five People You Meet in Heaven and Tuesdays with Morrie. Now he returns with a beautiful, haunting novel about the family we love and the chances we miss.

     

    For One More Day is the story of a mother and a son, and a relationship that covers a lifetime and beyond. It explores the question: What would you do if you could spend one more day with a lost loved one?

     

    As a child, Charley “Chick” Benetto was told by his father, “You can be a mama’s boy or a daddy’s boy, but you can’t be both.” So he chooses his father, only to see the man disappear when Charley is on the verge of adolescence.

     

    Decades later, Charley is a broken man. His life has been crumbled by alcohol and regret. He loses his job. He leaves his family. He hits bottom after discovering his only daughter has shut him out of her wedding. And he decides to take his own life.
    He makes a midnight ride to his small hometown, with plans to do himself in. But upon failing even to do that, he staggers back to his old house, only to make an astonishing discovery. His mother, who died eight years earlier, is still living there, and welcomes him home as if nothing ever happened.

     

    What follows is the one “ordinary” day so many of us yearn for, a chance to make good with a lost parent, to explain the family secrets, and to seek forgiveness. Somewhere between this life and the next, Charley learns the astonishing things he never knew about his mother and her sacrifices. And he tries, with her tender guidance, to put the crumbled pieces of his life back together.

     

    Through Albom’s inspiring characters and masterful storytelling, readers will newly appreciate those whom they love and may have thought they’d lost in their own lives. For One More Day is a book for anyone in a family, and will be cherished by Albom’s millions of fans worldwide.

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    For One More Day

     480.00
  • Rich dad poor dad

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    Rich Dad Poor Dad is Robert’s story of growing up with two dads — his real father and the father of his best friend, his “rich dad” — and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.

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    Rich dad poor dad

     640.00

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