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Between Two Kingdoms: What almost dying taught me about living
by Suleika Jaouad
We all face moments that bring us to our knees: heartbreak, trauma, illness. When things don’t go to plan this is the book to reach for – an inspirational memoir about what we can learn about life from a brush with death.
₨ 1,120.00 -
Big Billion Startup: The Untold Flipkart Story
MIHIR DALAL
Investigative journalist Mihir Dalal recounts the astounding story of how the Bansals built Flipkart into a multi-billion-dollar powerhouse in the span of a few years and made internet entrepreneurship a desirable occupation. But it is also a story of big money, power and hubris, as both business and interpersonal complexities weakened the founders’ control over their creation and forced them to sell out to a retailer whose dominance they had once dreamt of emulating. Flipkart’s auction involved some of the corporate world’s biggest names, from Jeff Bezos, Satya Nadella, Sundar Pichai to Masayoshi Son and Doug McMillon, an ironic testimony to the strength of what the Bansals had forged.
₨ 1,120.00 -
Blink: The Power of Thinking Without Thinking
Blink: The Power of Thinking without thinking is Malcolm Gladwell’s second book. It presents in popular science format research from psychology and behavioral economics on the adaptive unconscious: mental processes that work rapidly and automatically from relatively little information. It considers both the strengths of the adaptive unconscious, for example in expert judgment, and its pitfalls, such as stereotypes.
“The author describes the main subject of his book as “”thin-slicing””: our ability to use limited information from a very narrow period of experience to conclude. This idea suggests that spontaneous decisions are often as good as—or even better than—carefully planned and considered ones. To reinforce his ideas, Gladwell draws from a wide range of examples from science and medicine (including malpractice suits), sales and advertising, gambling, speed dating (and predicting divorce), tennis, military war games, and the movies and popular music. Gladwell also uses many examples of regular people’s experiences with “”thin-slicing,”” including our instinctive ability to mind-read, which is how we can get to know a person’s emotions just by looking at his or her face.Gladwell explains how an expert’s ability to “”thin slice”” can be corrupted by their likes and dislikes, prejudices, and stereotypes (even unconscious ones). Two particular forms of unconscious bias Gladwell discusses are implicit association tests and psychological priming.
Gladwell also mentions that sometimes having too much information can interfere with the accuracy of a judgment, or a doctor’s diagnosis. In what Gladwell contends is an age of information overload, he finds that experts often make better decisions with snap judgments than they do with volumes of analysis. This is commonly called “”Analysis paralysis.”” The challenge is to sift through and focus on only the most critical information. The other information may be irrelevant and confusing. Collecting more information, in most cases, may reinforce our judgment but does not help make it more accurate. Gladwell explains that better judgments can be executed from simplicity and frugality of information. If the big picture is clear enough to decide, then decide from this without using a magnifying glass.”
₨ 800.00 -
Born A Crime: Stories from a South African Childhood
by Trevor Noah
The memoir of one man’s coming-of-age, set during the twilight of apartheid and the tumultuous days of freedom that followed.
Trevor Noah’s unlikely path from apartheid South Africa to the desk of The Daily Show began with a criminal act: his birth. Trevor was born to a white Swiss father and a black Xhosa mother at a time when such a union was punishable by five years in prison.₨ 800.00 -
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Boy: Tales of Childhood by Roald Dahl
Roald Dahl
From his own life, of course! As full of excitement and the unexpected as his world-famous, best-selling books, Roald Dahl’s tales of his own childhood are completely fascinating and fiendishly funny. Did you know that Roald Dahl nearly lost his nose in a car accident? Or that he was once a chocolate candy tester for Cadbury’s? Have you heard about his involvement in the Great Mouse Plot of 1924? If not, you don’t yet know all there is to know about Roald Dahl. Sure to captivate and delight you, the boyhood antics of this master storyteller are not to be missed!
₨ 560.00 -
Buddha Darshan: Bauddh Jiwan Kasari Jiune
ROSHAN DAHAL
Gautama Buddha, also known as Siddhartha Gautama, or simply the Buddha, was a sage on whose teachings Buddhism was founded. The word Buddha means “awakened one” or “the enlightened one”. “Buddha” is also used as a title for the first awakened being in a Yuga era. In most Buddhist traditions, Siddhartha Gautama is regarded as the Supreme Buddha of the present age.This book is about Buddhist philosophy and guides how to live a Buddha life.
₨ 350.00 -
Case studies in marketing: The Indian context
Case studies in marketing focusing on the Indian context reveal a dynamic landscape shaped by diverse demographics, rapid digital adoption, and unique cultural nuances. One such study explores how multinational corporations localize their strategies to resonate with India’s culturally rich and diverse population. For instance, companies like Coca-Cola and Pepsi have tailored their marketing campaigns to align with regional festivals and cultural sentiments, thereby enhancing brand affinity and market penetration.
Another compelling case study delves into the role of digital marketing in India’s burgeoning e-commerce sector. Companies like Flipkart and Amazon have pioneered innovative digital strategies, leveraging social media platforms and mobile technology to reach a vast consumer base. This adaptation highlights the transformative impact of digitalization on consumer behavior and brand engagement in the Indian market.
Furthermore, case studies also spotlight the challenges and opportunities presented by India’s growing middle class. As disposable incomes rise, there is a shift in consumer preferences towards premium products and personalized experiences. Brands like Titan and Tanishq have successfully capitalized on this trend by offering aspirational products backed by effective marketing strategies. These studies underscore the importance of understanding local dynamics and consumer behavior in crafting successful marketing campaigns tailored to the Indian market.
₨ 144.00₨ 240.00Case studies in marketing: The Indian context
₨ 144.00₨ 240.00 -
Celebrating Life: 6 Steps to the Complete Blossoming of Your Consciousness
RISHI NITYAPRAGYA
The universe has bestowed limitless and infinite powers to the human consciousness. Along with being effective and successful in our personal and professional spheres, the purpose of human life is to ensure the blossoming of our consciousness. In Celebrating Life, Rishi Nityapragya offers the secret to being the best self you can be. This book will give you an in-depth understanding of and the practical techniques to experiencing transformative changes from negative to neutral, and from neutral to positive, by identifying negative emotions and being free of them. It will also help you learn to experience and relish the beautiful flavours of life, like enthusiasm, love, compassion and truth, whenever and wherever you want.
₨ 480.00