-
Case studies in marketing: The Indian context
Case studies in marketing focusing on the Indian context reveal a dynamic landscape shaped by diverse demographics, rapid digital adoption, and unique cultural nuances. One such study explores how multinational corporations localize their strategies to resonate with India’s culturally rich and diverse population. For instance, companies like Coca-Cola and Pepsi have tailored their marketing campaigns to align with regional festivals and cultural sentiments, thereby enhancing brand affinity and market penetration.
Another compelling case study delves into the role of digital marketing in India’s burgeoning e-commerce sector. Companies like Flipkart and Amazon have pioneered innovative digital strategies, leveraging social media platforms and mobile technology to reach a vast consumer base. This adaptation highlights the transformative impact of digitalization on consumer behavior and brand engagement in the Indian market.
Furthermore, case studies also spotlight the challenges and opportunities presented by India’s growing middle class. As disposable incomes rise, there is a shift in consumer preferences towards premium products and personalized experiences. Brands like Titan and Tanishq have successfully capitalized on this trend by offering aspirational products backed by effective marketing strategies. These studies underscore the importance of understanding local dynamics and consumer behavior in crafting successful marketing campaigns tailored to the Indian market.
₨ 144.00₨ 240.00Case studies in marketing: The Indian context
₨ 144.00₨ 240.00 -
15 Easy Steps to Mastering Technical Charts
Charts are for trading as water is for fish. You cannot trade without knowing how to read a technical chart,’ says market guru and bestselling author, Ashu Dutt. ‘Trading the markets is a game of odds. The goal is to improve your odds. The odds of making the greatest profit at the minimum possible risk.’ In this book, Ashu explains everything you need to master technical charts. Each of these 15 steps will help you read what the charts are revealing about the market and what and how you should trade. A mastery of charts will hugely improve your trading odds and trading profits:
₨ 560.00 -
Economics of Small Things
Why are all the good mangoes exported from India? Why should we pay our house help more? Why do we hesitate to reach out for that last piece of cake in a gathering? Are more choices really better? Why do many of us offer a prayer but are reluctant to wear a seatbelt while driving? Are Indians hardwired to get grumpy at a peer’s success? What’s common between a box of cereal and your résumé?
Can economics answer all these questions and more? According to Dr Sudipta Sarangi, the answer is yes.
In The Economics of Small Things, Sarangi using a range of everyday objects and common experiences like bringing about lasting societal change through Facebook to historically momentous episodes like the shutting down of telegram services in India offers crisp, easy-to-understand lessons in economics. The book studies the development of familiar cultural practices from India and around the world and links the regular to the esoteric and explains everything from Game Theory to the Cobra Effect without depending on graphs or equations-a modern-day miracle!
₨ 560.00Economics of Small Things
₨ 560.00 -
Rich dad poor dad
Rich Dad Poor Dad is Robert’s story of growing up with two dads — his real father and the father of his best friend, his “rich dad” — and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.
₨ 640.00Rich dad poor dad
₨ 640.00 -
Trump: The Art of the Deal
Trump reveals the business secrets that have made him America’s foremost deal maker!
“I like thinking big. I always have. To me it’s very simple: If you’re going to be thinking anyway, you might as well think big.”—Donald J. Trump
Here is Trump in action—how he runs his business and how he runs his life—as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and changes the face of the New York City skyline. But even a maverick plays by rules, and Trump has formulated eleven guidelines for success. He isolates the common elements in his greatest deals; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker’s art. And throughout, Trump talks—really talks—about how he does it. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur and an unprecedented education in the practice of deal-making. It’s the most streetwise business book there is—and the ultimate read for anyone interested in achieving money and success, and knowing the man behind the spotlight.₨ 640.00Trump: The Art of the Deal
₨ 640.00 -
Let’s Talk Money: You’ve Worked Hard for It, Now Make It Work for You
REVISED AND UPDATED-NOW WITH FINANCIAL LESSONS FROM COVID-19
We work hard to earn our money. But regardless of how much we earn, the money worry never goes away. Bills, rent, EMIs, medical costs, vacations, kids’ education and, somewhere at the back of the head, the niggling fear of being underprepared for our own retirement.
₨ 640.00 -
Same as Ever: A Guide to What Never Changes
From Morgan Housel, bestselling author of The Psychology of Money , stories about what people have always done, and will always do
Everyone wants to see the future. Few are good at it. From business to economics, politics to social trends, we’re just not very good at predicting what happens next.
According to Morgan Housel, this is because we focus too much on what we think will change and not enough on what we know will stay the same.
If you traveled in time to 500 years ago or 500 years from now, you would be astounded at how much technology and medicine has changed. The geopolitical order would make no sense to you. The language and dialect may be completely foreign. But you’d notice people falling for greed and fear just like they do in our current world.
You’d see people persuaded by risk, jealousy, and tribal affiliations in ways that are familiar to you.
You’d see overconfidence and short-sightedness that reminds you of people’s behavior today.
You’d find people seeking the secret to a happy life and trying to find certainty when none exists in ways that are so relatable.
When transported to an unfamiliar world, you’d spend a few minutes watching people behave and say, “Ah. I’ve seen this before. Same as ever.”
History is filled with surprises no one could have seen coming. But if we learn to see what doesn’t change, we can be more confident in our choices, no matter what the future brings.
₨ 720.00 -
Smooth Ride to Venture Capital : How to Get VC Funding for Your Business
Have you got a great business idea but not enough money to translate into a reality? Have you got a small ongoing venture that can grow truly big if only you had the money? Is your venture at too early a stage such that banks won’t fund you? In all such cases, you can grow your venture, create immense wealth and realise all your entrepreneurial dreams by using venture capital to fund your business.
This is first comprehensive handbook of venture capital funding for Indian entrepreneurs. It deals with the whole gamut of issues related to the complex, multi-dimensional subject of venture capital in a simple and engaging manner. Using first person narrative, it explains lucidly all the concepts and intricacies of the venture capital raising process and guides the entrepreneur step-by-step, revealing the secrets of success at every stage of the process:
How is venture capital different from other sources of financing?
How does the VC make money by investing in my business?
How should I create my business plan to present to the VC?
How will the VC value my business?
How should I negotiate with the VC?
How can I protect my interests once a VC funds my business?
What legal agreements will I have to sign with the VC?
How and when will the VC exit from my business? Would I have to pay him to do so?This authoritative handbook is a must for ambitious entrepreneurs, business managers, management consultants, business advisers and finance professionals alike. Read more about the book and free download of content from the book.
₨ 792.00 -
The Go-Giver: A Little Story About a Powerful Business Idea
The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. And so one day, desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees simply as the Chairman.
Over the next week, Pindar introduces Joe to a series of “go-givers:” a restaurateur, a CEO, a financial adviser, a real estate broker, and the “Connector,” who brought them all together. Pindar’s friends share with Joe the Five Laws of Stratospheric Success and teach him how to open himself up to the power of giving.
Joe learns that changing his focus from getting to giving—putting others’ interests first and continually adding value to their lives—ultimately leads to unexpected returns.
Imparted with wit and grace, The Go-Giver is a heartwarming and inspiring tale that brings new relevance to the old proverb “Give and you shall receive.”
₨ 800.00 -
FAKE: Fake Money, Fake Teachers, Fake Assets: How Lies Are Making the Poor and Middle Class Poorer
Robert Kiyosaki ― author of the #1 Personal Finance book of all time ― has built a legacy around simplifying complex and often-confusing subjects like money and investing. He continues to challenge conventional wisdom and asks the questions that will help readers sift through today’s information overload to uncover ways to assess what’s real… and what isn’t. And use truth and facts as a foundation for taking control of their financial lives.
₨ 800.00 -
Narconomics: How to Run a Drug Cartel
Everything drug cartels do to survive and prosper they’ve learnt from big business – brand value and franchising from McDonald’s, supply chain management from Walmart, diversification from Coca-Cola. Whether it’s human resourcing, R&D, corporate social responsibility, off-shoring, problems with e-commerce or troublesome changes in legislation, the drug lords face the same strategic concerns companies like Ryanair or Apple. So when the drug cartels start to think like big business, the only way to understand them is using economics.
In Narconomics, Tom Wainwright meets everyone from coca farmers in secret Andean locations, deluded heads of state in presidential palaces, journalists with a price on their head, gang leaders who run their empires from dangerous prisons and teenage hitmen on city streets – all in search of the economic truth.
₨ 800.00 -
Doughnut Economics: Seven Ways to Think Like a 21st-Century Economist
Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the environment system is broken. But can it be fixed?
In Doughnut Economics, Oxford academic Kate Raworth identifies the seven critical ways in which mainstream economics has led us astray – from selling us the myth of ‘rational economic man’ to obsessing over growth at all costs – and offers instead an alternative roadmap for bringing humanity into a sweet spot that meets the needs of all within the means of the planet. Ambitious, radical and thoughtful, she offers a new, cutting-edge economic model fit for the challenges of the 21st century.
₨ 960.00 -
The 4-Hour Work Week
Forget the old concept of retirement and the rest of the deferred-life plan – there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, this book is the blueprint.
This step-by step guide to luxury lifestyle design teaches:
* How Tim went from $40,000 dollars per year and 80 hours per week to $40,000 per MONTH and 4 hours per week
* How to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want
* How blue-chip escape artists travel the world without quitting their jobs
* How to eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist
* How to trade a long-haul career for short work bursts and frequent ‘mini-retirements’.This new updated and expanded edition includes:
More than 50 practical tips and case studies from readers (including families) who have doubled their income, overcome common sticking points, and reinvented themselves using the original book as a starting point
* Real-world templates you can copy for eliminating email, negotiating with bosses and clients, or getting a private chef for less than £5 a meal
* How lifestyle design principles can be suited to unpredictable economic times
* The latest tools and tricks, as well as high-tech shortcuts, for living like a diplomat or millionaire without being either.₨ 1,120.00The 4-Hour Work Week
₨ 1,120.00 -
Benjamin Graham on Value Investing: Lessons from the Dean of Wall Street
“No intelligent investor should fail to read and understand the works of Benjamin Graham. This fine book provides a bird’s-eye view of his investment perspectives; it is also a compelling biography of his remarkable life.”—John Bogle, chairman and founder, Vanguard Group
An accesssible guide to the philosphy and ideas of “the father of value investing”, Benjamin Grahm.
The late Benjamin Graham built a fortune following his own Invest in low-priced, solidly run companies with good dividends. Diversify with a wide variety of stocks and bonds. Defend your shareholders’ rights. Be patient and think for yourself. In an era when manipulators controlled the market, Graham taught himself and others the value of reliable information about a company’s past and present performance.
Times and the market have changed but his advice still holds true for today’s investors. In Benjamin Graham on Value Investing , Janet Lowe provides an incisive introduction to Graham’s investment ideas, as well as captivating portrait of the man himself. All types of investors will learn the insights of a financial genius, almost as though Graham himself were alive and preaching his gospel.
₨ 1,120.00 -
DotCom Secrets: The Underground Playbook for Growing Your Company Online
If you are currently struggling with getting traffic to your website, or converting that traffic when it shows up, you may think you’ve got a traffic or conversion problem. In Russell Brunson’s experience, after working with thousands of businesses, he has found that’s rarely the case.
Low traffic and weak conversion numbers are just symptoms of a much greater problem, a problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news). DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business.
₨ 1,120.00 -
Principles: Your Guided Journal
From Ray Dalio, the legendary investor and #1 New York Times bestselling author of Principles —whose books have sold more than five million copies worldwide—comes a guided reflection journal that empowers readers everywhere to develop their own principles for success in work and life.
“Principles are fundamental truths that serve as the foundations for behavior that gets you what you want out of life.” —Ray Dalio
In his #1 New York Times bestseller Principles , legendary investor Ray Dalio introduced millions of readers around the world to the unconventional approach he developed as the founder and builder of Bridgewater Associates, the largest and most successful hedge fund in the world. Dalio attributes his unique success to his process of recording, refining, and acting on a set of well-defined principles, which are effectively decision-rules for getting what you want out of life and work. His goal in publishing the book was to show readers the value of principle-based thinking so that they could develop their own principles, aligned with their own values, for getting whatever they wanted out of life.
₨ 2,080.00Principles: Your Guided Journal
₨ 2,080.00